Demmo Is Live: The Demo-Sharing Platform SoundCloud Should Have Built

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After a decade of producing, I’ve shared hundreds of demos on SoundCloud and grown increasingly frustrated by its lack of private-sharing and collaboration tools. Despite endless feature requests, SoundCloud’s updates have been mostly cosmetic. We still rely on messy feedback chains, one-link sharing, and no insight into how our tracks are heard.

So I decided to build something better.

Why We Built Demmo
Every project I worked on felt like Groundhog Day:

  • One private link made it hard to remember who you sent links to, and control access.
  • No version control – dozens of files uploaded for the same song without any structure or organisation
  • Weak listening analytics – no way to see where people skipped or how much of the song they listened to.
  • Cumbersome feedback loops – email, whatsapp, discord – feedback scattered all over the show made it hard to track.

After ten years of “we hear you” and no meaningful changes, I realized that if we want better tools, we have to build them ourselves.

Meet Demmo
Demmo is the demo-sharing platform producers have always needed, designed by producers who know the pain points. Here’s what it offers:

  • Multiple unique private links
    Share different versions with collaborators or clients without risk of cross-link confusion or leaks.
  • Real-time listening heatmaps
    See exactly where listeners play, skip, or drop off so you can fix problem spots in your track.
  • Built-in LUFS meters and lossless streaming
    Upload WAV, AIFF or FLAC files and stream them in studio quality, with accurate LUFS readings.
  • Kanban boards and version control
    Organize your project stages – Work In Progress, Finished, Released etc. and store notes.
  • A/B comparisons
    Line up versions side by side to easily compare changes or differences between tracks.
  • Desktop app for automatic file syncing
    Works like Dropbox for your music folder. Any file you drop into your Demmo folder uploads automatically.

    And we’re only getting started.

Open Beta: Your Feedback Shapes the Roadmap

demmo link heatmaps

We’re in open beta right now, with hundreds of producers testing Demmo and sending us feedback every day. Every suggestion – big or small – drives our product roadmap, and we release improvements daily.

If you’ve ever wished for a platform that actually listens, this is your chance to help shape it.

How to Get Started

  • Sign up at demmo.link
  • Upload a demo
  • Share with your team, friends or clients using unique private links
  • Install the desktop sync app (macOS and Windows supported)
  • Join our Discord server to share feedback or report any bugs

About The Author

Julian van Straten

Julian or “Jules” is a South African born, UK based producer. He founded Basic Wavez originally as an apparel company in 2018. All the while focussing on music and sound design. In 2020 his musical project (Bound to Divide) started to gain traction along with his YouTube channel. Basic Wavez started releasing Sample packs and Sound Banks and the response was astounding. Jules’ main focus since has been to constantly develop and improve all aspects of music creation and education – he is now in charge of the planning and creation of all products at Basic Wavez, as well as guiding and working with various other sound designers and musicians.

Jules